It’s Intelligence. In harmony.

Your intellectual capital is every form of intelligence in your organization, working as one.

Intelligence becomes true equity when it’s holistic: business intelligence that brings clarity in context, artificial intelligence with the transformative power to build the new world, and human intelligence that gives it purpose.

DISH NetworkThe House of Intelligence.Incubating a people-led AI transformation at DISH

Artificial intelligence

A power without precedent: tireless, faster than thought. On its own, it rarely builds anything lasting. Guided by human purpose and judgment, it can amplify what people can do.

Bass Pro ShopsUnleashing Tribal Knowledge.How AI enabled a human-first consultative selling advantage at Bass Pro

Business intelligence

Somewhere deep in your data, a truth is waiting in quiet patterns lost in the noise. With human judgment and machine together, the past can begin to reveal the future.

WalmartCapital Scenario Modeling at Walmart Scale.Creating a product discipline for high-stakes ML in Walmart's Intelligent Business Unit

Human intelligence

Every organization has a soul: people who hope, doubt and still show up. As machines take on productivity, the greater prize may be work that truly fulfills the people who do it.

Aisle RocketAwesomeness Connects Us All14 years building Aisle Rocket's digital business and its culture

25 years of building with

Meet Kashif

Roadblocks are
for roads.

I’ve built my career where the map runs out: open territory, where dreams shape the future and the bumps are just part of the terrain.

My mission is to relentlessly pursue intrinsic human fulfillment for the team, the customers and the stakeholders… in that order.

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LiveWire (Harley-Davidson) · Consultative Commerce | Uptok

AI Curates. Humans Close.

Consultative video selling for Harley-Davidson EV

The question

LiveWire, Harley-Davidson's electric motorcycle brand, launched into a category that was new to the company and to its buyers, with limited inventory and no traditional dealer showroom footprint. Post-COVID, every early conversation had to happen remotely. Buyers had more questions than any web page could answer. Harley-Davidson needed deposits and test drives before full production — and it needed to learn who its real buyers were.

What I did

As a founder of Uptok, I partnered with LiveWire's Head of Commercial Operations to design and deploy an AI-enabled, human-centered consultative commerce system in three parts: machine-learning intent detection that spotted high-intent visitors on LiveWire.com and invited them into live consultations; human-to-human video sessions with Harley-Davidson's own product experts, broadcasting from the Harley-Davidson AI studio at headquarters with the bike on display beside them; and an AI copilot that fed those experts real-time cue cards, so they stayed present with the customer while the right detail surfaced at the right moment. The experts augmented the sellers in the field, closing the awareness gap for a brand-new category one live conversation at a time. We ran about 500 sessions and, with consent, captured what every conversation taught us. As engagement grew, the conversations became a research instrument. Multimodal analytics across video, voice, sentiment and behavioral signals generated structured market intelligence, and those insights informed messaging refinement, persona clarity and sales training.

What changed

16% · 11%

16% of sessions booked a test drive on the call and 11% ended in a deposit. The same intelligence defined LiveWire's buyer personas and fed its marketing, positioning and sales training.

The lesson

AI curates. Humans close. The system's job is to put the right expert in front of the right buyer at the right moment — and make that human better.

It’s Intelligence. In harmony.

House of intelligence

Artificial intelligence

Business intelligence

Human intelligence

25 years of building with

Roadblocks are
for roads.

Ride the wave. Don’t chase it.

The House of Intelligence.

Unleashing Tribal Knowledge.

Paid Media Goes High-Dimensional.

Capital Scenario Modeling at Walmart Scale.