Mauj · For agencies
The AI partner for agencies.
White-labeled strategy, delivery and embedded AI leadership for agencies and their high-stakes clients.
01 · Why now
Has your “let’s do AI right” moment arrived?
Your team already works with AI every day: generative fill in the design tools, notes from every meeting, a few clever prompts passed around. Your clients have noticed, and now they want more than anyone can prompt their way to.
That’s where Mauj comes in. You bring the client and the craft. Mauj brings enterprise AI depth, and together we do it properly.
What agencies are facing
- Your clients are asking. What answer engines say about them, whether AI shopping agents can buy from them, and what all of it means for their budget.
- The tools are the easy part. Generative fill and meeting notes make a team faster. They don’t add up to work a client can stake its business on.
- Doing it right is the opportunity. The agency that leads this work earns the next chapter of the relationship.
02 · What we can do together
For your clients, and for your agency.
For your clients
Start where clients are already asking, then go as far as the account needs.
- AI Search Visibility Where clients startHow answer engines describe your client, who they recommend instead, and what it takes to become the answer.→
- Commerce IntelligenceMore sales from existing traffic, and a store AI shopping agents can buy from.→
- Demand IntelligencePaid, social, PR, inbound and outbound that sense intent early and prove return.→
- Customer IntelligenceCRM, CDP and loyalty built around one living view of the customer.→
- Agentic Experience SystemsAI and people working as one team at the moments that matter.→
- Intelligent CPQInstant, accurate quotes for complex B2B sales.→
For your agency
The same rigor, turned inward.
- AI Search Visibility Start with your ownBe the agency answer engines recommend when a brand goes looking for help.→
- Enterprise Intelligence StrategyYour own AI direction: what you offer, what you build and what you stop doing.→
- Narrative ArchitectureBringing your team with you, so AI becomes their superpower rather than their worry.→
- Embedded OrchestrationA fractional AI leader inside the agency while you build the practice.→
03 · How we work together
White-labeled by design: behind, beside, in front.
Most engagements run under your brand. When it helps, I can stand beside you or in front of your client’s leadership, credited however suits you.
Engagements run as strategy, delivery or embedded leadership, scoped to the client and the stakes. Where the work needs specialists, I bring trusted partners in.
Three ways to work
- Behind you. White-label. Your team leads the room and your brand is on the work. I do the AI work underneath it.
- Beside you. One joint team, credited together, each doing what we do best.
- In front, when you ask. I take the AI conversation to your client’s leadership, with you in the room.
04 · The work
Agency roots. Enterprise AI depth.
Fourteen years building an agency’s digital business, then five years designing and shipping enterprise AI. Both halves show up in the work.
Agency side
AI side
Brands in the work Whirlpool · KitchenAid · Maytag · JennAir · Craftsman · Bushnell · Harley-Davidson LiveWire · Bass Pro Shops · DISH Network · Mars Retail Group
05 · Why Mauj
A partner who has sat in your chair.
Fourteen years as Chief Vision Officer at Aisle Rocket, building a 160-person agency through its acquisition in 2020. Then five years as SVP of Enterprise AI at Confiz. I know the pitch, the retainer and the margin, and I know what it takes to ship AI that holds up.
Path
- 2025 – nowMaujIndependent AI transformation practice, working with leadership teams and the agencies that serve them.
- 2020 – 2025ConfizSVP, Enterprise AI. Built the practice; led AI work for DISH Network, Bass Pro Shops and Mars.
- 2006 – 2020Aisle RocketChief Vision Officer. Built a 160-person agency for Sears, Craftsman and the Whirlpool brands; acquired in 2020.
Questions agencies ask
Working with Mauj, briefly.
What does Mauj do for agencies?
Mauj is an independent AI transformation practice led by Kashif Zaman in Chicago. It works as a white-labeled AI partner for agencies, bringing strategy, delivery and embedded AI leadership to agencies and their clients, from AI search visibility to agentic commerce, demand and customer intelligence.
Can Mauj work white-label under our agency’s brand?
Yes. Most engagements run under the agency’s brand, with the agency’s team leading the room. When it helps, Mauj can work beside the agency as a credited partner, or take the AI conversation to a client’s leadership with the agency in the room.
Where should an agency start with AI for its clients?
Usually with AI search visibility: how answer engines such as ChatGPT, Gemini and Perplexity describe a client, who they recommend instead, and what it takes to become the answer. It builds on the search, content and PR work an agency already does.
Can Mauj help with our agency’s own AI strategy?
Yes. The same services apply inward: an AI direction for the agency’s own offering, a narrative that brings the team along, and a fractional AI leader while the agency builds its practice. An agency can also start with its own AI search visibility.
What kinds of agencies does Mauj work with?
Digital, creative, search, content, PR and marketing agencies, and the strategy and client-service leaders inside them, typically on accounts where the AI work carries real stakes for the client.
Who is behind Mauj?
Kashif Zaman. He spent fourteen years as Chief Vision Officer at Aisle Rocket, building a 160-person agency through its acquisition in 2020, then five years as SVP of Enterprise AI at Confiz, leading AI work for brands including DISH Network, Bass Pro Shops and Mars.
Ready to take the bull by the horns?
Tell me about a client who’s asking, or about the agency you want yours to become. We’ll start there.