Logitech seasonal campaigns

moduler key visual & campaign experience design
Client
Logitech
Scope
Creative direction, Visual Design Lead, 3d design, Multi-locale authoring oversight
Project type
Key Visual design and campaign rollout across multiple locales
Release date
Q3 2022

Seasonal campaigns demand both consistency and agility. This modular visual system empowered Logitech and Logitech G to run global marketing initiatives—like Black Friday, Back to School, and holiday promos—with cohesive branding and localized adaptability.

The system and assets were developed by members of the UX design team at Mauj during a previous collaboration with Logitech.

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Selected key visuals for Logitech G
Logitech G Back to School campaign key visual in context of a landing page
Selected key visuals for Logitech
Logitech Back to School campaign key visual in context of a landing page